Money is a community practice.
We built the infrastructure.
Rotating savings circles have existed for centuries — long before anyone called it "fintech." People pooled resources because they trusted each other. That still works. We just made it easier to run.
"To digitize the world's most trusted savings practice — preserving the community trust that makes it work, while eliminating the friction that holds it back."
The problem with informal circles
Informal rotating savings circles depend entirely on trust, memory, and manual coordination. Someone has to track who paid. Someone has to chase the person who forgot. Someone has to keep the spreadsheet. That person is usually the organizer — doing this as a favor, not a job. Equb Pay takes that burden away.
We lived this before we built it
Equb Pay was founded by an Ethiopian American who grew up watching family manage Equb circles in notebooks and WhatsApp groups. We've been the organizer chasing payments. We've seen what happens when trust breaks down without a record. We built the product we wished existed.
Get in touch
hello@myequbpay.com · Equb Pay LLC — Colorado
We read every message. If you're an organizer who wants early access, mention that — organizers go to the front of the line.